Global Product Training on a Shoestring

New Learning Strategies & Technology Make it Easy to Provide High-Quality Programs – Without All the Cost

By Mohana Radhakrishnan, Vice President, Client Services,  Expertus

Mohana Radhakrishnan, VP Client Services, Expertus

Mohana Radhakrishnan,
VP Client Services,

Recently we conducted a survey on global product training. Two key facts emerged:

1) Increasing budget constraints are a universal concern.

2) Nearly half of respondents allocate less than 10% of their annual training budgets to programs delivered outside of their home country.

In short – limited resources make it difficult to offer high-quality learning wherever it’s needed. And chances are, your organization faces these same challenges.

How can you ensure that excellent product training is available across all geographies, while staying within existing budget parameters?

Tip #1 – Focus on Audience-Relevant Training
We advise clients to first identify product training that’s absolutely essential for global audiences. Then, establish priorities. Too many companies assume that all product training delivered within their home country should be available to all audiences around the world. The truth is, it’s more efficient and effective to offer limited, but highly relevant product training than it is to offer vast, but slightly irrelevant courses and content.

High quality product training on a budgetTip #2 – Scrutinize Your Budget
It’s also important to carefully analyze how your training dollars are being spent. When we help clients conduct a budget analysis, we often discover that dollars are wasted on redundant courses, unnecessary travel and entertainment expenses and underutilized technology investments.

Sometimes the dollars saved in these and other areas can offset new, more valuable investments – such as virtual classroom implementations – that actually help expand and improve global product training programs.

Tip #3 – Get Help
Our survey indicated that 83% of respondents now offer training globally. As companies expand their product training initiatives, new challenges arise that require innovative processes and unique approaches. An experienced, outside perspective can help identify key opportunities to improve efficiency. For example, Expertus recently helped Microsoft save about $1.7 million a year by augmenting classroom product training with bi-annual virtual programs, including live online meetings, on-demand webinar events, technical labs and social networking.

Cloud learning vs. classroom training with Microsoft, watch webcast

Watch webinar replay: FaceOff! Cloud vs. Classroom Training with Microsoft

Tip #4 – Consider Technology Alternatives
Effective use of emerging technology can further help you stretch your global product training budget. In fact, our survey showed that companies rely on e-learning for product training much more heavily in their home country than for audiences located elsewhere.

And yet, e-learning, blended learning and virtual classrooms are typically less expensive and are more immediate alternatives to ILT. Furthermore, next-generation LMSs (cloud-based platforms with integrated learning delivery, management and reporting – such as ExpertusONE) can greatly increase overall training efficiency.

Note from Mohana: For more information about the product training survey we conducted, or to talk about how your organization can make the most of its product training investment, contact me anytime at

Image credit: Stock.xchng

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