Image: Channel education generates business value - like a field of wildflowers

The Business Value Of Channel Education

Lessons from Excellent Partner Programs By Gordon Johnson, VP Marketing, Expertus At many companies, channel performance is essential for overall business success. It makes sense to invest in strong partner education programs — assuming that the more product knowledge and competence resellers acquire, the better they’ll perform and the more loyal they’ll be. But how…

Approval for partner certification training program

Building a Better Certification Program

A Roadmap for Improving Business Partner Loyalty, Mind Share and Revenue By Mohana Radhakrishnan, VP Client Services, Expertus Do you struggle to keep your partners engaged? Are you challenged with providing global channel support? Do you know which resellers are the most productive – and why? In today’s tough economic landscape, channel partner sales reps…