Image: Channel education generates business value - like a field of wildflowers

The Business Value Of Channel Education

Lessons from Excellent Partner Programs By Gordon Johnson, VP Marketing, Expertus At many companies, channel performance is essential for overall business success. It makes sense to invest in strong partner education programs — assuming that the more product knowledge and competence resellers acquire, the better they’ll perform and the more loyal they’ll be. But how…

Partner education program challenges in midst of perfect storm

SAP Partner Education Rides The Perfect Storm

How One Learning Organization Turned Adversity on Its Head By guest blogger Sue Martin, Global Certification Manager, SAP In 2008, our education organization at SAP faced a perfect storm that forced us to rethink the way we did learning. It’s a challenge that others may still be facing. The economy hit our customers and channel…

Approval for partner certification training program

Building a Better Certification Program

A Roadmap for Improving Business Partner Loyalty, Mind Share and Revenue By Mohana Radhakrishnan, VP Client Services, Expertus Do you struggle to keep your partners engaged? Are you challenged with providing global channel support? Do you know which resellers are the most productive – and why? In today’s tough economic landscape, channel partner sales reps…