Marketing Laws of Learning Attraction

Learning Engagement: 4 Laws of Attraction

By Gordon Johnson, VP Marketing, Expertus Industry events are often an eye-opening experience — and the recent Bersin by Deloitte “Impact” Conference was no exception. For me, one of the most memorable insights was a conversation I had with a learning director at a Fortune 100 company. When she was a new employee, someone told her the best way to learn how…

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Learning Luminary Interview: Katrina Baker, LMS Admin and Author “LMS Success”

By Joy Church Millard, Sr. Editor, Expertus Editor’s Note: Welcome to the fifth interview in our “Learning Luminaries” series — where we showcase conversations with the brightest and most innovative minds in the world of enterprise training and development. This month, we feature Katrina Baker, Corporate Learning Management Consultant, Director of Technology at ATD Los Angeles, and author…

Performance Improvement Balanced Scorecard Feature

Performance Improvement: Learning By The Numbers

By guest experts, Ajay Pangarkar, CTDP, CPA, CMA, and Teresa Kirkwood, CTDP “How can we do better?” It’s a simple but fundamental business question. Ultimately, every organization’s survival depends on how well its leaders respond to that question. But the answer can be tricky. Defining Our Terms First, let’s look at what we mean when we say “doing better”…

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Personalized Learning: 5 Marketing-Minded LMS Tools

By Joy Church Millard, Sr. Editor, Expertus Personalization. Some people think of it as a hot trend in Millennial marketing. But who doesn’t want to feel unique? Personalized service is really just smart business. Companies that cater to individual needs are rewarded with customer loyalty. And more loyalty means more revenues. This is especially true in digital environments, as…

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Learning Luminary Interview: Todd Tauber, Bersin

By Joy Church Millard, Sr. Editor, Expertus Editor’s Note: Welcome to the fourth interview in our “Learning Luminaries” series — where we showcase conversations with the brightest and most innovative minds in the world of enterprise training and development! This month, we feature Todd Tauber, VP of Learning and Development Research at Bersin by Deloitte, where he analyzes…

LMS Selection Advice Who Do You Trust

LMS Selection Advice: Who Do You Trust?

By Gordon Johnson, VP Marketing, Expertus Corporate learning transformation. For years, it seemed like wishful thinking — available only to a few visionary L&D leaders with very deep pockets. But now, that promise is within reach for any organization — thanks to recent innovations in learning management systems, cloud computing, social networks and mobile technologies. As the economy rebounds, it’s…